Kieran Hawes's profile

The Wild Salmon Pub & Restaurant - Brand Identity

Branding project for a small pub & restaurant in North Wales, The Wild Salmon. Louise contacted me at the end of last week, having already had an absolute nightmare with a "very prostigous" design agency local to her, she needed a whole branding package, from the ground up and she needed it now.
 
I got to work right away and less than a week later here it is, let me know what you think, all "likes" appreciated.
Line work for their new logo.
 
Here is the finalised design for their logo, Louise stated that she wanted something "simple yet classy and sophisticated" with a "nice rustic feel".
 
For the design of the stationery set and menu Louise again wanted to keep things simple and retain the traditional feel for her restaurant, so thats just what I did, clean simple layouts with central position of the logo throughout to tie everything together, along with the use of this lovely cardbord texture/stock throughout. Stationery & Menu designed in InDesign, mockup created in Photoshop.
Louise wanted to be able to display the new logo on a chalkboard along with their daily & seasonal specials, I've illustrated how this would work through this mockup created in Photoshop.
Louise also wanted to have a ruber stamp of the new logo, to coencide with the rustic persona of the restaurant for stamping receipts etc and I think it does so perfectly.
Tradiotional signage with a hint from more modern times for the front of the restaurant, really please with how this came out.
The Wild Salmon Pub & Restaurant - Brand Identity
Published:

The Wild Salmon Pub & Restaurant - Brand Identity

Complete branding package for a small pub & restaurant in North Wales, The Wild Salmon.

Published: